About Felton & Associates

A direct lender built on integrity, transparency, and an unwavering commitment to our clients' success.

Our Story

Felton & Associates was founded with a clear conviction: businesses deserve a funding partner who understands their challenges, respects their ambitions, and delivers capital with integrity.

Based in South Orange, New Jersey, we operate as a direct lender — which means no brokers, no middlemen, and no runaround. When you work with us, you work with the decision-makers from day one.

Our team brings decades of combined experience in financial services, underwriting, and business strategy. We've helped hundreds of businesses across diverse industries access the capital they need to grow, stabilize, and thrive.

Our Values

The principles that guide every decision we make and every relationship we build.

Integrity

Transparent terms, honest communication, and a commitment to doing right by every client — no exceptions.

Speed

Business opportunities don't wait. Our streamlined process delivers funding decisions in as little as 24 hours.

Flexibility

No two businesses are alike. We tailor funding solutions to match your unique circumstances and growth trajectory.

Our Journey

2018

Founded

Felton & Associates opens its doors in South Orange, NJ, with a mission to bring transparency and integrity to business lending.

2020

Expanded Services

Launched equipment financing and revenue-based funding programs, broadening our ability to serve diverse business needs.

2023

Nationwide Reach

Extended our direct lending platform to serve businesses across all 50 states while maintaining our personal approach.

2026

Continued Growth

Continuing to invest in technology and talent to deliver faster, more flexible funding solutions to American businesses.